Kevin Simpson

There are certain success elements that have remained consistent across the most successful teams that I have worked with in Pharma, and one that stands out is the ability to truly stand in the shoes of others and see the world from their perspective.

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As authors Mark Shonka and Dan Kosch explain, 

Customers are far more likely to buy from you based on what you know about them and their business, than what you know about your own company and products. 

 

EVERYTHING boils down to what happens in front of the customer, so why waste that opportunity with only internally driven goals and purpose? I have enjoyed helping individuals, teams and organizations shift from transactional interactions, to engagement based on solutions, value and partnership. To do so in key markets across the world has been a joyful privilege, challenging assumptions and how programs are delivered.