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The Trust Equation and the AAO Mindsetâ„¢: Building Meaningful Connections
For anyone in a stakeholder-facing role—whether in sales, medical affairs, customer service, or key account management—success often...
Jan 313 min read
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Nimble Teams: Driving Strategy Through Field Intelligence
In today’s fast-changing healthcare market, organizations must align quickly with shifting customer needs, aging and new products, and...
Oct 18, 20243 min read
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Who’s Your Pre-launch KAM?
Who’s Your Pre-launch KAM? On the commercial side of pharma, there is little debate that the Key Account Manager (KAM) has become the...
Aug 4, 20243 min read
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Access, Advocacy and Outcomes
Over the past decade, the pharmaceutical industry has undergone a remarkable change, spurred by ground-breaking innovations and a seismic...
Aug 4, 20243 min read
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